Thank you for interesting in Instapage Optimizer. In this post I will be covering everything you need to know about Instapage Optimizer
Are you currently trying to sell stuff online?
Then I’m confident you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even tougher.
There is a simple secret to increasing the value of every customer you market to:
Sales funnels. Instapage Optimizer
By creating a well-designed sales funnel, it is possible to dramatically increase your earnings and provide more value for your customers.
In this post, I will introduce you to Instapage, the software I’m using to create sales funnels for my business.
You don’t need any technical know-how to use this, and it is going to truly change how you operate your business.
If you are prepared to throw yourself into the Instapage Optimizer world, it has one of the best affiliate programs on the market. I will be talking about that too later on.
Here’s what I will be covering in this Instapage review.
- First: What is Instapage?
- Second: What are the best parts of Instapage?
- What I don’t like about Instapage
- Instapage Pricing
- Everything else you need to know about Instapage
- How can you make Instapage work for you?
- Instapage versus the competition
- Pros and Cons of Instapage
- Final Thoughts
What is Instapage?
Instapage was made back in 2014 by Russell Brunson and his group. Since that time, Russell has turned Instapage into a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
In its core, Instapage is an application for constructing sales funnels. With a bunch of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you will even have the ability to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Basically, you’re getting everything you need to market and sell your products online, without having to employ expensive developers.
And individuals are utilizing Instapage with great success.
If you check out their 2 Comma Club site, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels using Instapage.
That is amazing.Instapage Optimizer
What are the best parts of Instapage?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then Instapage Optimizer has you covered.
Russell has identified 22 different forms of funnels that he has used successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create too.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Instapage Optimizer
Best Feature #2: Good Visual Drag and Drop Editor
While Instapage Optimizer gives you a wonderful starting point with its funnel and page templates, the Instapage Optimizer editor is the place you can truly make each page in your funnel your own.
Pages in Instapage are laid out using sections that can have any number of columns and rows. After that you can use your mouse to drag elements around and put them where you want them.
While not as flexible as Instapage’s landing page editor, it is still very nice and it can be used to achieve just about any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished through the fly-out sidebar.
And contrary to other editors on the market, everything is organized in a logical manner. You are not spending a lot of time hunting for what you want to do.
The important thing is that no programming is needed. So you do not have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for providing you the flexibility to design the specific pages you woud like and Instapage Optimizer gives you a large variety of them to use.
Basic elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the basic building blocks for any landing page that you build in the software.
Instapage Optimizer also includes a number of advanced elements such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With majority of elements, you can change common properties like background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The Instapage Affiliate program is awesome
There’s no doubt in my mind that Instapage has the best, legitimate affiliate marketing program that you can be a part of.
The Instapage Optimizer affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your own dream car as soon as you hit 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the Instapage affiliate program itself.
You also earn 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals purchase as they go through their specific funnels as well.
That is not all:
Instapage Optimizer also has another excellent feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll be able to bring this funnel directly into their accounts if they are an existing Instapage member. If they are not a member yet, they can register for the Instapage 14-day free trial then get your funnel added to their account.
What’s really awesome is that this share URL also functions as your affiliate link, and you will get a recurring commission if this new user ends up staying on.
What I don’t like about Instapage?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds every time.
While I really don’t understand what is going on behind the scenes, it doesn’t make sense to me why this could take a long time. It’s a bit annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
Instapage Optimizer limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I’m really not a fan of software products that limit you in this way.
If you’re just building sales funnels for yourself, these limitations are most likely okay.
But you may get more annoyed at these limitations if you’re doing client work, creating funnels for multiple customers or promoting Instapage as an affiliate using share funnels.
You’ll need to upgrade to the Etison Suite plan if you want to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what Instapage can do is fairely huge, and it can definitely be intimidating to some.
That is why Instapage Optimizer put so much work into the onboarding process to help ease you into the software. The Instapage interface is fairely well designed for the most part and when you’ve assembled a couple funnels yourself, the entire process does get easier over time.
Instapage Optimizer Pricing
Over time, InstapageWasabi has evolved their pricing plans. Initially, they had 3 different pricing tiers, however they have now been merged into 2 separate plans.
How much is Instapage now?
At the moment, the cheapest Instapage plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no Instapage coupon codes available. However, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some additional bonuses. This brings the cost down to $166.16 a month.
Instapage does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited in any way which lets you give the software a complete evaluation before you fully commit.
If $97 or $297 a month seems like too large a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan which you can also have access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to try out Instapage on a budget.
Everything else you need to know about Instapage
How is their support?
Instapage Optimizer support is fairly good in my experience, although they can be a little slow in responding. They use Intercom, so you may immediately ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the staff to pretty helpful to all my questions.
Do I need my own domain name? Instapage Optimizer
You don’t necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something similar to http://username.Instapage.com.
One nice bonus that I didn’t know about is that Instapage will buy you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it is a great place to get opinions on your sales funnels and answer any questions you may have.
There are also several other FB groups run by Instapage affiliates which are also quite active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though Instapage Optimizer has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, Instapage integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would strongly recommend going with Stripe if you’re able to.
What is the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it is definitely well worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you’ll receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is Instapage a scam?
I believe Instapage Optimizer gets some negative buzz around it due to all of the affiliates who are making an effort to market it.
But no, Instapage is not a scam. It is definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using Instapage to build 6 and 7 figure businesses.
It’s a great software with an amazing affiliate opportunity. So many people are utilizing Instapage to construct 6 and 7 figure businesses.
When people ask, “How can I create a sales funnel”, Instapage is the #1 response hands down. There’s no other software that can do everything that Instapage does at the moment.
What else is Instapage used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using Instapage at the moment in their business.
It is terrific for creating opt-in funnels to help you generate more leads and build your email list.
You can produce webinar funnels to help you develop your brand and promote your products and services.
And you can use it to create membership sites where you’re able to gate your premium content so that it’s accessible only to subscribers.
How can you make Instapage work for you? Instapage Optimizer
First of all, you need to have a product or service to market. If you don’t have something to sell, then don’t even bother looking into Instapage until you do. Unless you just want to promote it as an affiliate.
Next, you have to be ready to invest time and money into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with appropriate upsells, order bumps and other OTOs that complement or improve your principal product offering.
If you’re unclear how to being, I would have a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book Instapage where he explains exactly the why and how of creating sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels yourself you can observe the way he goes from low-cost tripwire (Instapage) into selling his flagship product (Instapage).
By building his very own community of raving fans he can then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the components that are applicable to your own company and create a strategy for your sales funnel. Once you have that in place, you will be prepared to begin making money with Instapage.
Instapage Optimizer versus the competition
There are a few Instapage Optimizer alternatives out there which share a number of the same capabilities as Instapage Optimizer. Two that I use myself are LeadPages and SamCart.
Instapage vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it’s a very popular tool in its own right.
It also recently added the capability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors that make it effortless for you to create the designs you desire. And both integrate with all the popular email service providers.
But, Leadpages is more limited in scope compared to Instapage. You use it to create landing pages that can help you collect leads. This isn’t a terrible thing since LeadPages really shines for creating landing pages fast.
At this time, one of the most effective strategies for growing your email list is using content upgrades. By producing targeted lead magnets into your most popular articles you can acquire opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the very best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see now.
So if you are primarily focused on lead generation, I would definitely suggest trying out LeadPages.
However, if you are selling a product or service, then Instapage is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you are selling a service or product, then Instapage Optimizer is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales as soon as you begin creating sales funnels for each of your products.
Instapage vs SamCart
SamCart is a product that lets users build amazing, high converting checkout pages. Which gives it a lot in common with Instapage Optimizer.
SamCart is geared towards getting setup and selling fast. It supports both Stripe and Paypal and it includes 17 distinct checkout page templates that you may customize.
Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
Instapage is infinitely more powerful in that you can design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells such as Instapage Optimizer does. You can also quickly create coupons for your products which is just another terrific way to increase conversions.
However, where Samcart is missing, is the capability to capture leads and build complete sales funnels. The products come in at the same $97 a month price point, and I find Instapage Optimizer to be quite a bit more flexible and powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each type of funnel
– Great on-boarding process for learning the program
– Software continues to get better after each update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
Instapage Optimizer Cons
– Limits on the number of funnels, pages, and visitors with the standard plan
– Plently of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Instapage Optimizer
Which software you go with depends on your needs and the amount of work you are willing to invest in your business.
Although a lot of you are selling standalone products, are you willing to put in the effort required to create a high converting sales funnel?
Otherwise, Instapage Optimizer could be overkill for you. You can collect leads or sell your front end product more cheaply using alternative services.
But if increasing the average lifetime value of your clients is important to you, then I truly suggest giving Instapage a try.
Not just to access the software but also because the coaching that you receive will probably be both inspirational and enlightening.